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Brookfarm first to market with kerbside recyclable pouch packaging

Close the Loop client Brookfarm have always been environmentally-conscious, from the way they grow produce to the quality ingredients used in their muesli and granola products.

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From the onset, Brookfarm wanted to obtain a more sustainable packaging structure for their products, while still satisfying the protective qualities needed to keep their products fresh. Together with our Close the Loop team, we trialled and tested a number of specialized film structures that didn’t involve complex multi-laminates, allowing the packaging to be easier to recycle at end of life. Brookfarm themselves underwent months of shelf-life testing of these pouches, to ensure they could provide the right level of product protection.

In the time that the mono-polymer, high barrier recyclable film construction option was found compatible with the Brookfarm product, Close the Loop had come across a new innovation that would take their recyclable packaging to the next level.

Our team presented them with an out-of-the-box concept that would allow their pouch to be recycled through existing kerbside waste infrastructure, meaning that consumers could recycle their pouches at home.

 

This latest innovation was a labour of love and determination by both Brookfarm and Close the Loop, which has proven worthwhile as the very first kerbside recyclable pouch in Australia.

Our team presented them with an out-of-the-box concept that would allow their pouch to be recycled through existing kerbside waste infrastructure, meaning that consumers could recycle their pouches at home.

Using the Roll ‘n’ Recycle concept, Close the Loop worked on a specialized label that was made from the same base polymer as the Brookfarm pouch, that would be pre-adhered to the packaging during packaging production. Trialling and testing the label was a challenge. As the adhesives used had to be the exact right consistency and provide a strong enough hold on the rolled pouches to allow success of the project.

Once end consumers of the product are finished with the packaging, they can peel off a section of the label and apply it to the empty pouch after rolled, creating a three-dimensional shape that can move through the Materials Recovery Facility (MRF) without hassle in the same way as a plastic bottle.

Read more about the journey to recyclability on Brookfarm’s website here.

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Read more about the journey to recyclability on Brookfarm’s website here.

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