Digital Print Packaging: A Marketing Dream

When our customer Botanika Blends had the idea to launch a ‘Guess the Flavour’ competition, we realised the full potential of digital print packaging to allow for small- range marketing promotions and limited editions.

Utilising the short- run capabilities of digital, along with Botanika Blends‘ fabulous design, we were able to create an eye-catching gold pouch! The allure of winning the cash prize was easily presented to consumers direct from the retail shelf, and with an amazing effect brought about by careful colour selection and a metalised base film.

It wasn’t the first time we’d been able to create a quality packaging solution for a customer who didn’t need large product quantities, and certainly didn’t want to pay the set-up costs associated with other printing formats. In a similar-vain, we helped create a golden sachet for our customer Before You Speak, which allowed them to run a ‘Golden-Ticket’ style competition for their coffee product, that would have been impossible without digital printing (or at least, incredibly costly!).

Digital as a packaging print format is incredibly versatile, and new technology is being developed every year that shows even further potential in the near-future.