What Constitutes Innovative Packaging?
The term “innovative packaging” is thrown around a lot. But do most people really understand what it means? The development of something that solves a problem is one way to define innovation. The best ones even address a problem that people did not realise they had in the first place.
Many factors need to be considered in packaging innovation, such as:
Although there are various levels of innovation, innovative packaging design must be a process-driven experience. It must not only address surface-level issues; but it must also delve deeper and address underlying challenges. True innovation takes into account the steps and processes and not just the end goal or product.
Popular Packaging Innovations
Over the years, there have been numerous creative packaging ideas that changed the way consumers and manufacturers think about the entire industry. Consumers are calling for more eco-friendly packaging materials and manufacturing processes that reduce waste. The following are a list of ideas your company can implement.
You can consider using one or a combination for your product. The main focus should be on creating a packaging design that represents your brand’s identity. Remember that your product packaging is also your final marketing statement to your buyers. Examine your competitors’ packaging and make sure it stands out.
The food and beverage industries are well-known for using single-use plastics to package their products. This is unsustainable in the long run due to massive consumer demand.
Glass bottles are a great example of reusable packaging. They can be used for any drink. Due to their reusable nature, the consumer does not have to worry about disposing or recycling it immediately after consuming the product. They have the option to reuse it for other beverages.
Bio-based Packaging Materials
Majority of the plastic packaging we see today is derived from fossil fuels. Manufacturers have discovered a method to obtain packaging materials from living organisms. This type of innovation is known as bio-based materials.
The environmental implications of this discovery will change the packaging industry for the better. It will meet two specific requirements: the never-ending demand for product packaging and reduction of its environmental impact, especially in the single-use and take-away packaging space.
The first image that comes to mind when we think of packaging designs is that of plain boxes and bags. From a marketing standpoint, this does not bode well for a company. Customers will have a difficult time distinguishing their products from competitors.
This is where packaging with unusual shapes comes into play. It improves the customer experience. Plastics in the shape of wine bottles are becoming popular. For cigarettes, an eco-friendly box in the style of a coffin was used to emphasise the dangers of smoking. Milk cartons or glass bottles in the shape of cows might be used to lend a touch of quirkiness. The only limitations are that of the machine and the marketing team’s imagination.
Innovative Packaging Designs by OF Packaging
OF Packaging has worked hard to provide innovative food packaging designs to a number of businesses across Australia. The following incorporates an array of good design features, sustainable materials, and brand representation.
Oven Safe Meat & Poultry Bag with Adhesive Strip
Kick Ice Cocktails Freezer Stand Up Pouch
Dona Cholita, based in Byron Bay, uses high barrier recyclable, mono polymer pouches for their custom corn chip packaging. This enables them to participate in the Roll ‘n’ Recycle programme. As a result, their packaging is recyclable via existing kerbside recycling infrastructure!
Frequently Asked Questions
How does innovative packaging handle the plastic waste problem?
Packaging, particularly food packaging, generates the most plastic waste amongst any industry in the world. As a result, they bear the greatest responsibility in attempting to mitigate their impact. Brands are investing heavily in R&D because it benefits not only the environment but also their bottom line.
By continuing to look for ways to use renewable sources, innovative food packaging can help address the plastic waste problem. Packaging reuse, recycling, and composting have also been prioritised.