A business will thrive when it understands market trends. Yet it can be tricky to predict when to restock or make improvements. QR codes and other cloud-based solutions make it easier for businesses to gain information on relevant trends as they can direct customers to an FAQ page or allow them to repurchase products easily.
Prior to technological advancements, it took longer to get feedback on consumer satisfaction. Today, as soon as the packaging is opened and the product is experienced, a review can be written.
One of the goals of smart packaging solutions is to enable businesses to see trends and improve customer experience.