If your product’s placed on a shelf next to dozens of other items like it, how will you set your brand apart? The answer: a good brand design and stand-out artwork. People are more likely to buy eye-catching items that match their personal preferences than bland, boring ones.
With that in mind, highlight your logo on your biscuit boxes so consumers will remember you next time they shop. Use colours and patterns that convey the message you want your goodies to tell. Remember that your packaging represents your brand.