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Choosing the Right Wine Packaging | Your Complete Guide

Technological advancements introduced various ways to pack wine. Back then, spirits and alcohol only came in cork-sealed bottles. Nowadays, brands are shipping liquor products in anything, from casks and bottles to pouches and custom cardboard boxes with internal bag and spout. Yes, box wine is no longer just for budget brands!

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A wide range of options allows for design versatility. You have the freedom to bag or box your products however you want, after all. However, very few newbies can maximise the multiple solutions available. Some might even find the process overwhelming.

Don’t worry if you find yourself lost about the wine packaging solutions available. We can help! Keep reading to learn how the modern-day liquor brand packs products.

Step-by-Step Guide on Finding the Best Wine Packaging Bag in Box

Step 1: Assess Your Packaging Needs

No two businesses share the exact packaging needs. Whether you use bottle containers, pouches or cardboard boxes, get a unique design. Relying on generic packs does not market your product as well.

You need a packaging design that retains the integrity and quality of your product. Remember that spirits and wine are quite sensitive. Exposing them to excessive sunlight, moisture, or air may turn them bad

Maverick Shiraz Pouch Use
Maverick Spout Pouch Barrell

Step 2: Gauge the Competition

It’s not easy to stand out in the liquor industry. Stroll through your local wines and spirits shop, and you’ll likely see the same bottle designs and same packaging type. Sadly, the lack of variation in designs prevents customers from trying new brands as they don’t stand out on the shelf.

Maximise your packaging by using a custom design that matches your product branding. Scale the print proportional to the size of your bottle or carton, and match across various product sizes or types.

Step 3: Consult Packaging Experts Seek help from our professional packaging experts.

Seek help from our professional packaging experts. We’ll present custom printed boxes and pouches based on your wines’ ideal customer persona, and branding. You can rest assured that we only carry quality packaging.

Step 4: Choose the Correct Product Packaging Type

Boxed Wine Packaging - Sourced from The Guardian

We give clients the freedom to choose whatever product packaging they want while ensuring it suits the product requirements.  Our team has extensive knowledge on packaging technology. Work together with our team to figure out exactly what your business needs.

The ideal packaging design should be:

  • Protective: The right packaging will protect your product and prolong its shelf life. Using the right packaging type and materials ensure the most product protection.
  • Space Efficient: Compact, efficient packaging will save you thousands on shipping costs. Make your boxes and pouches light and convenient.
  • User-Friendly: Your customer shouldn’t have to use force to open your wine packaging box. We can add an easy pour spout for functionality

Step 5: Design Your New Packaging

Your packaging design plays a crucial role in branding. Do not solely focus on aesthetics. You need a unique design that’s easy to remember. Elements like shape patterns, carton sizes, and color schemes serve as brand identifiers.

If you get stuck with the designs, revisit your data from scouting the competition. See what designs work. Wines are a high-involvement purchase, so for an elegant, classy look.

Step 6: Request a Prototype for Product Testing

Test the feasibility of your packaging with a prototype. Each carton should have the durability to keep liquor-filled bags secure and steady. Otherwise, they might break mid-transportation. Remember: quality packaging ensures that your winereaches your customers properly

Step 7: Order and Mass Produce the Final Wine Packaging Design

Once you have decided on a packaging design that matches your brand’s specific needs, it’s time to place your order. Our team will work with you throughout the ordering and manufacturing process, and ensure optimal logistics and delivery.

Have the Best Wine Packaging in Australia Shipped to You!

For quality liquid packaging, reach out to us at Close the Loop. We design and create wine packaging in Australia and offshore then ship them to clients worldwide. Whether you run an Australia-wide business or global enterprise, we have you covered.

Book a consultation today to get started. Tell us about your industry, customers, and products. We use this info to deliver unique product packaging options that fit your needs. Call now! Our friendly, personable staff will help you through every step of the way.